As times and technology change, there is the need for others to follow suit and change as well. There’s been an increase in mobile web traffic over the past years as smartphones have evolved, which has pushed websites to advance and cater to the needs of mobile users.
The Necessity of Mobility
Competition in the business world can be fierce and any edge over a rival company does make a difference. Mobile traffic makes up 15 percent of total web traffic, according to analyst Mary Meeker of Kleiner Perkins Caufield Byers. Because of the increasing amount of mobile web traffic, it is necessary for companies to design streamlined mobile versions of their website. This will allow users to navigate the site and find information easier as well as engage them to return to the site. Mobile versions will have faster load times because of the trimmed down content. When a user is searching for product or service, a business with a mobile site will rank higher. The more views that a site gets through online search engines, the better chances of the business being profitable.
Organizing Content for Usability
Mobile versions need to be organized neatly so they don’t distract viewers. The best mobile web design functions to get the viewer through the site to where they need to be to find what they want. If there is too much clutter, the user can be detracted from the site and begin to look elsewhere. Advertisements can be small and discreet, yet still viewable. This will maintain advertisement revenue without the expense of bothering users. Mobile Web pages don’t necessarily need to be filled with long videos or a lot of text. Most users are on-the-go and just want what they want, and when they want. A simple, user-friendly layout will attract viewers to return. The site needs to be designed to be easily accessible through a user’s finger instead of their mouse. It needs to have fewer tabs, large icons and transition smoothly.
The Future of Ecommerce
The amount of views to a page can directly affect the amount of sales that a business makes. Mobile Web pages can help increase sales through general awareness as well as the online storefronts. The ease of a mobile website can sway a potential on-the-go customer to buy their product instead of waiting to go on the desktop browser storefront of a competitor. Customers will also be more attracted to buy from a site that is user-friendly and makes the process easier with less time spent until purchase.